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Southwest Airlines on Dec. 13, 2011 became the launch customer for the Boeing 737 MAX by placing a firm order for 150 airplanes. Southwest will take delivery of the first of this new-engine 737 in 2017. The firm order is the largest in Boeing history in terms of dollar value – nearly $19 billion at list prices – and number of airplanes. It supports Southwest's initiative to modernize its all-Boeing fleet, which is the world's largest fleet of 737s. The 737 MAX, powered by CFM International LEAP-1B engines, reduces fuel burn and CO2 emissions by an additional 10-12 percent over today's most fuel-efficient single-aisle airplane. It will have the lowest operating costs in the single-aisle segment, with a 7 percent advantage over tomorrow's competition.
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