2010 Speeches
Craig R Cooning

Craig R. Cooning

Vice President, General Manager

Boeing Space and Intelligence Systems

"Satellite Services, Today and Tomorrow"

Satellite 2010 Conference

National Harbor, Maryland

March 17, 2010

Good afternoon.

On behalf of Boeing, it's a pleasure to once again host this "Satellite Executive of the Year" luncheon.

We just premiered for you our 2010 promotional video, "A World without Satellites."

I think it ties in nicely to the theme of this year's conference, "New Faces, New Content, New Opportunities."

New faces --- because we are seeing many new commercial entities, like CapRock Communications, assuming a stronger, more prominent role in this dynamic industry.

New Content -- because the market is demanding new and more creative ways to achieve the unquenchable thirst for communications bandwidth.

And New Opportunities -- because the commercial satellite market continues to rebound from the "dot com" days.

It's an honor to be here today, with so many pioneers of this industry .... and innovators of what's to come. And, as funny as the video we just played for you may be, it's amazing to consider that the scenarios here are true scenarios:

  • Poor TV reception that prevents you from knowing a storm in imminent;
  • Freeway closures that render you unable to chart an alternate route to work.
  • And the return to pocket change when a credit card authorization can't be obtained.

And yet, in our lifetimes, these scenarios were real. (At least for most of us!)

Although the video highlights just a few examples of how satellites touch our lives, it also shows you just how important it is to understand the user's needs, and to develop the best solution that will meet their mission requirements.

And although the difference is great between driving directions and battlefield communications, with the shrinking military budgets, the time is right for the military and commercial operators to collaborate in new ways in order to obtain these much-needed services.

For the military, the need will always exist for the dedicated workhorses like the Wideband Global SATCOM and Advanced EHF systems.

But what a great opportunity to leverage the entire space architecture in order to offer supplemental capabilities.

The time is right, and the time is now.

Last July, we announced a four-satellite contract with Intelsat.

This contract was exciting for multiple reasons:

  • It enabled us to re-establish our relationship with Intelsat;
  • It allowed us to introduce our medium-power Boeing 702, called the 702 MP;
  • And it invited us to deliver a hosted UHF payload that would service the Australian Defense Force.

Hosted payloads for government applications, although not a new concept, can become a critical segment of both the commercial and government market.

Hosted payloads provide an affordable approach to supplement capability on a short schedule, through use of planned satellite builds, and shared cost of launch.

Although this approach sounds logical, we need to take action now in order to make this a reality.

Early in the planning phases, it's important that a location be allocated on the satellite in order to accommodate a hosted payload.

The government needs to have a process that enables it to request hosted payload services through its budgeting and acquisition processes.

Another requirement is for this business scenario to receive regulatory and ITU acceptance.

I believe that it is possible to establish the infrastructure I just described.

But the call to action for each of us as innovators and leaders in the satellite community is to embrace the change, so that we may maximize the benefits that only a satellite can provide.

Boeing had a tremendously successful year last year, with seven satellites completed and ready for launch.

In 2010 we'll deliver several new capabilities, with two first-of-a-kind satellites, one for space-based situational awareness, and one that will bring the GPS system to its next technical level.

But the real opportunity -- and its one we all share -- is in creatively collaborating with all space users.

This collaboration will enable us to continue to extend the capabilities of the satellite technology that excites and empowers each of us.

It's amazing to see how far satellites have come.

And it's exciting to see what's ahead.

Thank you.