Boeing

Making Magic Together

By Michael Mori

October 2016

"The Magic, The Magicians" is advertising that was used in the Working Together initiative that grew from the launch of the 777 program in 1990. The ads were put on billboards next to the Northwest Boeing facilities and also featured in the Airliner magazine.

Left to right: Linda McGee, Customer Delivery Center Payloads secretary; Ron Thomson, Payloads engineer; Harold Albritten, Delivery Center electrician; and Michael Mori, Delivery Center electrician.

"The Magic-The Magicians" promoted a Working Together culture in the 1990s.

Boeing