In the fourth-quarter
2001 issue of Aero, we published a survey asking readers
to evaluate the magazine and make comments and suggestions for its
improvement. Although we received fewer responses than we did for
the last reader survey, conducted in 1998, the results follow the
baseline trends established by our 1998 survey.
On a scale of 1 to 5, with 5 being the highest
score, Aero averaged an overall score of 4. The highest scores
were seen in the areas of article content, readability, layout,
and usefulness. The lowest scores were received in the areas of
magazine distribution and the Boeing contact information listed
at the back of the magazine.
1 shows the average scores for the 13 questions posed in the
survey. Two scores are presented for each question. The first score
is the average rating given by our airline customers, who are the
magazines primary audience. The second score is the average
rating given by all Aero readers, which in addition to airlines,
include suppliers, government agencies, airports, aviation industry
members, engineering colleges, and international media.
scored significantly higher than in the 1998 survey, with the average
score increasing from approximately 2.5 to 3.6: Most people
in my work area read Aero on a regular or frequent basis.
saw a significant drop in ratings when compared with the 1998 survey.
The majority of respondents identified their organization as an
airline, with most working in flight operations and maintenance.
The next largest group of respondents was aviation educators. Other
respondents worked for suppliers, repair stations, government agencies,
Respondents said they are most likely to read articles on maintenance,
flight operations, new technology, engineering, and systems. They
also expressed interest in articles on Boeing products and services.
Many respondents provided specific comments on what they like about
Aero, what they dont like, and how the magazine could
be improved. Representative comments are listed below:
- Generally, very
informative. Pleased that most info is factual rather than a
we can do no wrong approach. Strongly suggest an
e-mail reminder service for new editions.
- Excellent publication.
- On the PDF [portable
document format] version of the articles, I would prefer one
page of the article on the magazine to correspond to one page
on PDF, rather than two. Makes printing easier.
- I like to read this
magazine and improve my knowledge about technical conditions
on Boeing airplanes.
- Greater publication
frequency, availability of archived issues in PDF format.
- Really it is a very
- It is very useful.
- An index of all
the articles for the Douglas Service/Airliner/Aero magazines.
Source for reprints of the articles/magazines.
In response to reader feedback, we have done or will do the following:
- Publish an index
of Aero articles on the Aero web site (www.boeing.com/Aeromagazine).
- Provide indices
of Airliner and Douglas Service magazines (the
predecessors of Aero) by e-mail request (email@example.com).
- Reformat the PDF
files available on the Aero web site so that magazine
pages can be printed individually rather than as two-page spreads
(i.e., two facing pages).
- Provide guidelines
for reprinting Aero articles on the Aero web site.
(These guidelines already are available on the inside front
cover of the print version.)
We are looking
into the feasibility of notifying readers of the Aero web
version by e-mail when a new issue is published. In the interim,
readers may want to set up their own electronic reminders for Jan.
1, April 1, July 1, and Oct. 1. (Aero publishes the first
day of each quarter.)
have any plans today to increase the frequency of Aero. However,
this suggestion may be reconsidered at some future date.
editorial board and technical review committee will review the survey
results and your comments to make sure we publish articles in the
categories you requested and, when possible, the specific topics
you want us to discuss. We thank everyone who took the time to participate
in the survey.