Boeing, Air China celebrated the delivery of the carrier’s 20th 777-300ER Friday, September 26 in Seattle. The airplane features a special livery to celebrate the 65th anniversary of the establishment of the People’s Republic of China. The livery is a combination of the word “love” in Chinese and “China” in English.
Boeing’s partnership with Air China dates back to the 1970s and over the years, the airline has introduced almost every Boeing airplane model into its fleet. Currently the airline operates 261 Boeing airplanes and is poised to grow its Boeing fleet as they continue to introduce new 747-8Is in the coming months. In addition to 747-8 Intercontinentals, Air China also has 15 787-9s on order.
Air China’s logo consists of an artistic Phoenix pattern, the Chinese name of the airline written in calligraphy by former national leader Mr. Deng Xiaoping, and "AIR CHINA" written in English. The phoenix logo is also an artistic transfiguration of the word "VIP". The color is the traditional Chinese red which implies auspiciousness, completion, peace and happiness, and expresses Air China's sincere passion to serve society and endlessly pursue safety.
Air China holds its vision and orientation as “a well-established global airline”, the connotation of which is to realize four strategic objectives: leading competitiveness in the world market, continuously enhanced development potential, excellent and distinguished travel experiences for passengers, and steadily increasing profits. Its enterprise spirit emphasizes "serving the world with a warm heart and guiding the future by innovation". Its enterprise mission is to "meet the requirements of customers and create mutual value". Its enterprise sense of worth is to "deliver a high level of service and earn universal approval from the public". Its service philosophy is "Credibility, Convenience, Comfort and Choice".