Apple Cup college rivalry bears more fruit through Boeing sponsorship

Additional men’s and women’s sports included in extended sponsorship

November 27, 2017 in Our Community

For more than 100 years, the University of Washington and Washington State University football teams have battled for bragging rights at the annual Apple Cup game. While the competitiveness of each team in the cross-state rivalry played this year on Nov. 25 in Seattle hasn’t changed, Boeing’s involvement with the schools continues to evolve.

Long a sponsor of the football game – one of the biggest rivalries in the Pacific Northwest, Boeing this year is going beyond the gridiron. The company is extending its support to more sports from both schools as part of the new Boeing Apple Cup Series. The sports include:

  • Women’s volleyball
  • Men’s basketball
  • Women’s basketball
  • Women’s soccer
  • Baseball
  • Women’s tennis
  • Women’s crew

“Boeing employs thousands of graduates from the University of Washington and Washington State University, and we are very proud of the long-standing partnerships we have with both universities that stretch from academics to athletics,” said Kevin McAllister, president and CEO of Commercial Airplanes.

“With this newly expanded Boeing Apple Cup Series, we are honored to celebrate the athletes and healthy competition between school teams – not just for one iconic football game, but for all of the men’s and women’s sports encompassed by the Boeing Apple Cup Series,” he said.

In addition to athletics, Boeing regularly engages students from both schools, having provided millions of dollars in charitable contributions and scholarships to the schools over the years.

“I think it’s great how Boeing continues to expand into UW and reach the student community in many different ways,” said Adriana Perrusquia, a Boeing scholarship recipient and business major at the University of Washington.

Perrusquia was one of about 75 students, interns and recent hires with ties to the schools, invited on a behind the scenes tour of the UW athletic facilities just a week prior to the game.

“Boeing makes a huge impact throughout Washington and it’s great to see the company continuing to invest capital in the community to help it grow,” said Mark Brauer, a Boeing scholarship recipient and chemical engineering major at Washington State University. “The fact that Boeing’s contributions helped with my education, makes me want to return the favor and be part of the Boeing team in the near future.”

More than 71,000 fans attended the Boeing Apple Cup football game in Seattle this year, including Kevin McAllister, president and CEO of Commercial Airplanes.  He, along with Todd Zarfos, vice president for Engineering Functions and the Washington State Design Center – and a University of Washington graduate, and Craig Bomben, vice president of Flight Operations and a Washington State University graduate, supervised the traditional coin toss before the game. Zarfos and Bomben also assisted Washington Gov. Jay Inslee in awarding the Apple Cup trophy to the University of Washington Huskies after a 41-14 victory over the Washington State Cougars.

By Tom Kim