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| Boeing-sponsored
International Technology Summits bring together world technology leaders and opinionmakers
in strategic markets. These dynamic forums allow Boeing to tune into international
thinking in technology development, and to explore opportunities for closer global
collaboration. | | |
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| Last year we changed
the next word in our vision statement from “company” to “enterprise.”
While “company” has well-defined boundaries, “enterprise”
better captures the pervading spirit of Boeing, including our partnerships with
suppliers. Enterprises are infused with the spirit of initiative at all levels
of the organization — a spirit that encompasses not only our own people but
also our suppliers and our customers. And Boeing isn’t in just any business
or any cluster of businesses. Our business is “aerospace.” |
| Our vision ends with “leadership.”
We are not here to be also-rans. We are here to lead, to be the best, nothing
less. In 2001, we promoted the leaders of our three largest operating units to
CEOs, for the express purpose of giving them more authority and responsibility
in the operation of their businesses. Similarly, we have made Boeing Capital Corporation,
Air Traffic Management and Connexion by BoeingSM
standalone business entities that report directly to the corporate center. Finally,
in one of the most important strategic events of 2001, we moved our World Headquarters
to Chicago. We did this because it is separated from (though within easy reach
of) all of the principal business units. Experience has taught us that there is
a tendency for people in the corporate center to become overly involved in day-to-day
operations when the center is colocated with a business unit. That is distracting
and counterproductive for both sides. | | |
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