Building a Global Enterprise We are transforming — from a company that knows how to market in countries around the world to one that is a “citizen” of those countries. We want to weave Boeing into the fabric of the local economy and culture while benefiting from deep customer knowledge and the value of that market’s intellectual resources.
   Successfully growing our business globally and creating value for Boeing requires a team of professionals with a unique understanding of local business practices, culture and protocol. Boeing is putting together a team with indepth understanding of host government purchasing processes and market knowledge to identify new business opportunities. By the end of 2002, we appointed 12 new country presidents or regional vice presidents; more are planned — a network of as many as 23 country or regional offices by 2004. Country and regional leaders are responsible for devising customized business strategies based on local market expertise, expanding and strengthening in-country relationships and building value through our increased presence in that location.
   As rich in intellectual capital as Boeing is, it is not relying exclusively on its own resources to generate new ideas and innovative solutions. We are reaching out globally to find the best talent and technologies not only to help meet the challenges of the future but also to shape the future. And we are investing in new facilities throughout the world.
   We opened the Boeing Research and Technology Center in Madrid, Spain, in July 2002, creating a center of excellence for environmental, safety and reliability, and air traffic control technologies. Other Boeing international technology centers are planned for the future. The Boeing Design Center in Moscow, the largest Boeing engineering center outside of the United States, is devoted to designing key parts and structures of commercial airplanes. Alongside it, the Boeing Technical Research Center is working with Russia’s top aerospace research institutes on aerodynamics, computational fluid dynamics, vibrostrengthening and prototyping research projects.
   We also expanded our university relationships by entering into collaborative agreements with universities around the world. For example, in the United Kingdom, we are working with the University of Sheffield to establish an advanced manufacturing research center to develop new materials-cutting technologies; Cranfield University to research blended wing/body aircraft; and Cambridge University to develop new information technologies.
   Boeing also invests in technology-focused venture capital funds around the world to ensure that we have a window into the newest developments and an early opportunity to leverage them in creating value for our customers and shareholders. Our portfolio includes funds in Australia, Japan, Russia, Israel, the United Kingdom and Canada, as well as the United States.
   Boeing is transforming into a truly global enterprise, building stronger partnerships everywhere we do business to bring greater value to our stakeholders.