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Jim Albaugh was recently
interviewed by Momentum, a magazine published by the Boeing Leadership
Center.
Momentum: It’s been a year since Integrated
Defense Systems was formed, merging Space and Communications with
Military Aircraft and Missile Systems. How has this changed The
Boeing Company and positioned it for the future?
Albaugh: Primarily it’s gotten the attention
of Wall Street and made them aware that Boeing, in addition to
being the premier commercial airplane business, is the second
largest defense company in the world. There’s a realization
that Integrated Defense Systems is a $27 billion business with
great potential to grow, just off of the programs we’ve
captured in the last several years.
From an operational standpoint, we’ve worked very hard
to form a new culture in Integrated Defense Systems, taking the
best of Space and Communications and the best of Aircraft and
Missiles. Our leadership team has spent time together working
on how we’re organized, how we manage, and how we can best
share our strategies and capabilities. The real backbone of this
process is our Strategic Business Council. While we’re organized
with customer-facing organizations, that’s not how we address
strategies, business capture, or new business fund allocation.
That’s all done by market. That way, we have consistent
strategies across a market regardless of whether the Air Force,
Navy, or Army is buying, for instance, a communications satellite,
an airborne communications system, or a precision weapon. These
strategies really leverage our capabilities across the marketplace.
Momentum: Has Integrated Defense Systems increased
synergy among the organizations?
Albaugh: I think we’ve come a long way.
You don’t have to look any further than the Future Combat
Systems program for the Army to see how we’ve been able
to leverage the network capability we have on the West Coast with
the knowledge of the war fighter we have in St. Louis, Mesa, and
Philadelphia. We’re literally taking the best of Integrated
Defense Systems to staff that program. In May, we got the go-ahead
on Milestone B, the system development and demonstration phase
of the program, and we already have up to 1,200 people working
on FCS.
Momentum: Dave Swain recently joined Integrated
Defense Systems as chief operating officer to work with you in
bringing all of the organization to world-class operating performance.
You haven’t had a COO in the past. How will this work?
Albaugh: When one looks at our customer-facing
businesses within IDS, they are all performing very, very well,
except in one area, commercial space. Much of that was driven
by the market and by the fact that some of our acquisitions didn’t
bring very strong processes with them. I’ve spoken with
Phil on and off over the past year about a COO and I couldn’t
be more thrilled that Dave is going to come in and help. I’ve
known Dave since the merger with McDonnell Douglas and have nothing
but respect for him. He has a great track record. Dave is going
to be a big help to me in focusing on some areas where we haven’t
had the kind of performance we want.
Momentum: The company in July reported a $1.1
billion charge against second-quarter earnings resulting from
losses in Launch and Satellite Systems and put a hold on Delta
IV commercial launches for the next 5 years. What are your thoughts
on Boeing remaining in the launch and satellite business?
Albaugh: It’s like any business we have:
If we can make money over the long haul, we’ll be in the
business; if we can’t make money, we won’t remain.
It’s easy to be passionate about programs like Delta IV,
which really is a tremendous engineering feat. If the market isn’t
there, though, and we can’t close the business case, we
won’t stay in it. We’ve invested a lot of money in
the launch business and we want to be in it, but only if it’s
profitable.
Momentum: On July 30, you took the unusual step
of holding a 4-hour stop-work event, in which all employees received
ethics training. Why was this done, and did the training relate
at all to the investigation of the EELV (Evolved Expendable Launch
Vehicle) incident?
Albaugh:
It did relate to the investigation.
Let me just talk about the EELV issue for a moment. First of
all, Boeing acknowledges the misconduct of the employees who were
involved in EELV. In this case, we had a few employees who didn’t
follow our procedures and had in their possession during the competition
some documents from a competitor, Lockheed-Martin. We believe
that none of these documents were used in the preparation of our
bid; but that doesn’t matter.
Throughout Integrated Defense Systems, we’ve got a very
ethical team that understands what procurement integrity is all
about. They understand what they should and shouldn’t do.
But if as a result of this stand-down and ethics training, we
can prevent one employee from making the same kind of mistake
made then, this will all be worth it. We need to encourage an
environment for employees where they feel comfortable in talking
about these types of issues. At the end of the session, I hope
everybody left feeling it was 4 hours that was well spent and
had a renewed dedication to the principles of The Boeing Company.
Based on the feedback that we’ve received, I believe that’s
the case. Since 1916, we have proved ourselves to be a very ethical
company that does the right thing. When we do the wrong thing,
we acknowledge it, take strong corrective actions, and then move
forward.
Momentum: You’ve emphasized the need for
Integrated Defense Systems to look to the future and focus on
our customers’ changing needs. You’ve also challenged
your employees to build networks around existing products to offer
customers new capabilities. What can the organization’s
leaders do to encourage this change within their teams?
Albaugh: It starts with understanding what our
customers’ needs are. Too many organizations fall in love
with their products and pursue strategies that evolve their products,
regardless of what their customers really want. We’re telling
our teams that they need to understand the enduring needs of our
customers and put together proposals based on where each customer
wants and needs to go.
What a customer needs now is not necessarily what we’ve
delivered in the past. For example, our people in St. Louis build
great fighters but they’re really in the business of precision
engagement or global strike. You can do that in a lot of different
ways, not necessarily an F-15 or F/A-18. It could be an unmanned
combat air vehicle. It could be a standoff weapon. It could be
through information operations. We’re trying to get people
to look at things differently from how they have in the past.
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