Ad watch: The stories behind the ads in this issue of Frontiers.
This ad is part of a series designed to reinforce Boeing’s partnership with Japan, a relationship that began more than 50 years ago. The campaign features the art of calligraphy, a Japanese tradition that communicates not only words but a deeper meaning. This ad highlights Boeing’s collaboration with Kawasaki Heavy Industries in producing CH-47J Chinooks that are called upon to provide disaster relief.
This Boeing Defense, Space & Security print ad is designed to establish Boeing as a key player in the cybersecurity field, uniquely qualified to provide comprehensive solutions to a growing threat. The ad is running in targeted trade publications.
Global corporate citizenship refers to the work Boeing does
-- both as a company and through its employees -- to improve
the world. These efforts can yield sustainable improvement
in the communities where Boeing employees live and work. This
ad reflects Boeing’s
commitment to organizations that enrich and enlighten the lives