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Frontiers November 2012 Issue

“How we get a city adjacent to Boeing’s Everett factory. compare,” Morden said.detail for the configurations you want toreferred to as the “hunchback of Mukilteo,” there is an all-new larger fuselage cross section that before, and after, its launch in 1990.As with the 767, the 777 also evolvedEventually, designers turned instead to an evolutionary would eventually be named 777. flew in 1994 and was certified and deliveredThe world’s largest twinjet, the 777 firstOther concepts examined included process. longer wings with folding wing tips. Boeing continued to focus on the 777 fam-to its first customer, United Airlines, in 1995.The 767X design team continuously That’s how this models and ones with longer range, capability through 2006. The 777 reachedily and introduce derivatives with additionalpushed its capabilities, delivering stretch business works.” strategy manager. in just 17 years, less time than any twin-the milestone of 1,000 airplanes deliverednoted Dennis Morden, senior product But it was not a straight line from idea aisle airplane. In 2011, the long-haul market – RHODRI THOMAS, WHO LEADS to program launch, Morden explained. In leader had a record year of more than 200 ADVANCED PROJECTS AND his 43 years at Boeing, Morden has seen orders, and Boeing is increasing production ANALYSIS FOR COMMERCIAL his share of concepts during the early to meet the demand. AIRPLANES’ PRODUCT design phases of the 767 and 777. During its final development, several STRATEGY TEAM “It takes a lot of engineers and the 777 wing variations were studied. Some finance team just to provide the level of of those early wing studies, Morden said, 36 BOEING FRONTIERS / NOVEMBER 2012


Frontiers November 2012 Issue
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