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Frontiers December 2013—January 2014 Issue

BOEING FRONTIERS / DECEMBER 2013–JANUARY 2014 41 of F-15s and Chinooks outside of the United States right here in Japan.” The largest single market for Boeing twin-aisle airplanes, Japan also is home to the first two customers of the 787— ANA and Japan Airlines (JAL). The two airlines, with extensive Boeing-oriented fleets and numerous international routes, have ordered a total of 110 Dreamliners alone, according to Commercial Air-planes. Additionally, Japan-based NCA, in tandem with Cargolux, was the launch customer for the 747-8 Freighter. Solaseed Air and Skymark Airlines, smaller airlines that fly domestically, both operate Next-Generation 737s. “Our partnership with Japan is built on a foundation of personal relationships developed over many, many years,” said Ihssane Mounir, vice president of Sales for Northeast Asia, Commercial Airplanes. “There is no relationship in the world like the one we share with Japan. Our common goals and shared values are deeply ingrained in the very fabric of our business.” Boeing’s Current Market Outlook predicts that Northeast Asia—including Japan—will need 1,360 new airplanes worth $280 billion between now and 2032. Fifty-five percent of those air-planes are forecast to be twin-aisle models. As Airbus’ recent sale of its new A350 widebody jetliner to Japan Airlines proves, however, Boeing will need to compete hard to retain its dominance in the market, Mounir said. “Japanese customers expect the best from Boeing, and as a result, they’ve set the standard very high,” Mounir said. “We recognize that the global market is as competitive as it has ever been and we will continue to work hard to meet the growing expectations of our customers in Japan. We still have many opportuni-ties in Japan and I am confident that we will maintain our market leading position in Japan.” Boeing Defense, Space & Security also sees potential future sales in Japan. The nation already has the largest fleet of both F-15s and Chinooks outside of the U.S. and operates the AH-64D Apache Longbow rotorcraft. The Japan Air Self-Defense Force also was the launch customer for the KC-767 tanker, (Continued on Page 45)


Frontiers December 2013—January 2014 Issue
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