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Frontiers December 2013—January 2014 Issue

TIES THAT BIND 44 BOEING FRONTIERS / DECEMBER 2013–JANUARY 2014 The long-standing ties between Boeing and Japan extend well beyond manufacturing partnerships and airplane deals, as Boeing Japan employees volunteer and support charitable efforts across the country. Since 2011, when the Tohoku earthquake and tsunami devastated parts of northeast Japan, Boeing employees have particularly focused volunteer and corporate citizenship resources on that region. Boeing employees worldwide responded to the disaster by donating $1.3 million. The company supplemented that with a $1 million donation, split between Disabled Peoples International and Mercy Corps. The company also has funded training for more than 50 people to become facilitators for orphans who lost their parents in the earthquake and tsunami. Boeing volunteers also have taken part in several reforesta-tion projects in areas wiped out by the tsunami. This summer, during Boeing’s Global Month of Service, employees planted 1,600 seedlings to help restore a greenbelt in Watari, northeast of Fukushima. “It really was a humbling experience, frankly, because when we were there planting these seedlings, some of the local farmers came over with baskets of fruit to thank us for what we were doing,” said Boeing Japan President George Maffeo. In 2012, Boeing’s Higher Education Program was extended to Japan. Under the program, the universities of Tohoku, Nagoya and Tokyo are eligible to receive funding from Boeing to encourage students to pursue academic excellence. Additionally, Maffeo said that Boeing Japan representatives host students from those universities for an annual summer-long “externship”—a series of lectures and workshops at the Tokyo office. It culminates in an aerospace-related assignment and a competitive yet friendly presentation session before a panel of Boeing judges. “If we can encourage the students to consider the field for their future careers, then we’re doing a good job,” he said. Other corporate citizenship activities by Boeing Japan include environmental and science learning activities for children and sponsorship of camp experiences for seriously ill children and their families. n PHOTOS: (Below) Boeing Japan volunteers plant seedlings in July to reforest a tsunami-damaged area in Watari in the northeastern prefecture of Miyagi. CHRISTOPHER JUE PHOTOGRAPHY (Right) A Boeing 787 Dreamliner in ANA (All Nippon Airways) livery. ANA and Japan Airlines were launch customers for the 787. BOB FERGUSON/BOEING


Frontiers December 2013—January 2014 Issue
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