Table of Content

Frontiers February 2013 Issue

On the Cover Ad watch The stories behind the ads in this issue of Frontiers. Inside cover: 18 Pages 6–7: “Enduring Mission,” featuring the Commercial Crew Transportation System, is one of several ads in a Boeing Defense, Space & Security campaign highlighting the capabilities Boeing brings to its customers. The ads are running in print and online business, political and trade publications. Pages 8–9: With a recent order from Aviation Capital Group, sales of the new 737 MAX jetliner have surpassed 1,000. This ad celebrates that milestone and our partnership with ACG. It ran in Aviation Week. Marking the 75th anniversary of Boeing’s partnership with the United Kingdom, this ad ran in the Royal Aeronautical Society annual handbook. The ad, which is part of the “Together we fly higher campaign,” highlights Boeing’s Page 33: customers, employees, suppliers and researchers and their shared vision for the future. This ad highlights Boeing’s leadership in satellite hosted payloads, an innovative business model that delivers capability, cost and schedule advantages to customers. The ad appears in trade publications. Back cover: This is one in a series of three ads featuring Boeing’s Performance Based Logistics (PBL) capabilities. The ad highlights the success of the PBL program supporting the Apache Longbow, reducing cost while increasing readiness for its military customer. The campaign is currently running in military trade and congressional publications. Making the world smaller BOEING FRONTIERS / FEBRUARY 2013 3 FSC LOGO Boeing’s 777 jetliner has enjoyed great success since it entered service in 1995 and airlines continue to place orders at a rapid pace for the big, twin-engine jet. Production rates are now at a record-setting 8.3 airplanes per month and engineers are studying a potential 777X upgrade. Bob Whittington is in the middle of it all as vice president and chief project engineer for the 777 program. COVER IMAGE: SECTIONS OF THE 777 ON THE PRODUCTION FLOOR IN THE EVERETT, WASH., FACTORY. BOB FERGUSON/BOEING PHOTO: WINGS OF A 777 ARE MOVED INTO PLACE ON THE 777 PRODUCTION LINE. BOB FERGUSON/BOEING


Frontiers February 2013 Issue
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