JuLy 2015 09 Greg Hyslop Vice president and general manager Boeing Research & Technology Journey of innovation Boeing’s second century, like its first, will be driven by the ingenuity, imagination and dedication of employees The men and women of Boeing have created an inspiring legacy of innovation—one that has defended freedom for millions and propelled people across previously untraversed skies and beyond into space. Their innovation is what has driven Boeing to prosper for the past 100 years, and is the key to success in our second century. As stewards of this history, it is our responsibility to build an even more inspiring future, and continue Bill Boeing’s legacy of applying innovation to solve problems and change the world. One hundred years later, technology advances at ever-accelerating speeds, but the lesson of our founders still holds true: Our company’s future depends on our ability to focus creativity and invention into practical and measurable value for our customers. We face many challenges in our second century—increased competition, lower defense spending and customer demands for more capability at lower prices. These challenges compel us to find not • Be creative – Solving hard problems requires innovation. Innovative solutions may not be the most complex, and may be an intelligent use of existing technologies. Finding the most effective answer to a hard problem is always our goal. • Be courageous – Courage can take the form of challenging old ways of thinking, being willing to stop work on a project that isn’t working, or remaining committed to a project that has great potential for success and significant business impact. • Share what we know – Imagine what can be accomplished if the collective knowledge and experiences of more than 160,000 Boeing employees were shared across the enterprise. “One Boeing” works and we are always better, together. These principles can be applied by every Boeing employee. They outline the mindset of a team that is focused on our customers and winning in the marketplace. In fact, they reflect Mr. Boeing’s belief that we can build something better. We can only imagine the technology advances in Boeing’s next 100 years. But we do know that achieving them will require every team member’s ingenuity, imagination, drive, dedication and hard work to solve our customers’ toughest problems. It is an exciting way to set the stage for our next century of business. n photo: Marian Lockhart | Boeing Leadership Message only technology that provides the capabilities our customers want but technology that will allow us to design, build and test these products and services in ways that are more innovative and effective. Companies that thrive for the long term are those that can make a real difference for their customers through disciplined innovation that is focused on business impact. There is no tension between invention and business discipline when both are done right. We expect that balance of innovation and disciplined execution in every Boeing program. We place that same priority on innovation and execution at Boeing Research & Technology (BR&T). As the company’s core research and development organization, we strive to make every research dollar count. Our teams work alongside engineers in Commercial Airplanes and Defense, Space & Security as well as researchers around the world to scan and assess emerging technologies, ensuring we invest in and develop the right technologies to win in the market today and in the future. (See story, Page 16.) We call our strategy for achieving this creative yet disciplined approach the “BR&T Way.” It’s a set of principles that guide how we think about our jobs and how we strive to be a trusted business partner. They include: • Be curious – Ask the “why” questions and search out the hard problems.
Frontiers July 2015 Issue
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