March 2015 07 Ray Conner Boeing vice chairman President and chief executive officer Boeing Commercial Airplanes Winning together We can create a culture everyone wants to be part of by focusing on our people Fifty years ago, Boeing President Bill Allen said something that still rings true today: What we have to sell to all our customers is ability. Ability is not to be found in buildings and equipment, or in machines; the ability of The Boeing Company rests with the people who are Boeing. We’ve been thinking about that a lot at Commercial Airplanes as we work to develop an ideal culture—one that brings out the best of our past while leading us into a successful future. With Boeing’s centennial just a year away, we feel an obligation to build on this company’s incredible legacy—to carry forward the passion and courage that have taken Boeing from the Red Barn to the surface of the moon and beyond. Commercial Airplanes already has the best lineup of products and services in the industry, and a strong • Boeing’s greatness lies in our pioneering spirit, which is driven by courage, passion and integrity. That’s the DNA of the company, and of the amazing people who come to work each day to do great things. • We’re united by a set of beliefs—that relationships matter, every detail matters and that customer-focused innovation is central to what we do. • We believe in the philosophy on which this company was built: Make a commitment, keep the commitment. • And we operate by three rules: We are people-centered, we respect everyone and we take responsibility, even when tough decisions are called for. • Within that cultural framework, we aim for continuous improvement and a focus on safety as we work to fulfill customers’ expectations. These are our principles. Now it’s up to us to live them and make them real, to create a culture everyone wants to be part of—one that inspires us to give our best every day. Because, as Bill Allen put it so well: “The ability of The Boeing Company rests with the people who are Boeing.” n photo: Marian Lock hart | Boeing Leadership Message strategy for market leadership. We’ve also identified six Keys to Winning that will give us a competitive edge in the eyes of the customer. Now we’re focusing on the people who bring it all to life. We’re tapping into the special qualities that have defined Boeing for nearly 100 years. Bill Allen’s quote captures the essence of that: We are the people of Boeing, and we do big, important, difficult things that change the world. That’s true across the enterprise, whether we work with satellites, defense, engineering, customer support or elsewhere in this company. At Commercial Airplanes, we drew inspiration from Allen’s belief in the people of Boeing as we worked to develop a cultural blueprint we call the Winning Together Principles. These reflect the Boeing Management Model and the broader Boeing Vision, which aims to inspire and focus employees on our values, purpose and shared destiny. At its heart, Winning Together is about enhancing the legacy that makes us proud to be part of Boeing. Here are the key elements: • Our goal is to know we deliver superior customer value. That requires confidence in our products and ourselves—and confidence depends on preparation and engagement.
Frontiers March 2015 Issue
To see the actual publication please follow the link above