Boeing No. 1 In 1995 Market Share SEATTLE, Jan. 4, 1996 -- Powered by the popularity of the 737 and the 777, the Boeing Commercial Airplane Group demonstrated its market-leading position in 1995 with a commanding 69.7 percent share of the market for new commercial jet airliners, according to preliminary data. Boeing, the world's largest producer of commercial airplanes, finished the year with 346 new orders that have an announced value of $31.235 billion. The order total includes 85 Boeing airplanes from nine customers that had not been previously announced or that were announced as intentions to order. "Customers vote with their order dollars, and they re- elected Boeing No. 1 in 1995," said Ron Woodard, president of the Commercial Airplane Group. "Our customers made it clear that Boeing delivers greater value: highly capable airplanes, the most comprehensive family of airplanes in the business and support that's second to none." Market acceptance of the newest Boeing airplanes was especially strong, Woodard said. Since the 777 program's launch in October 1990, the airplane has captured 230 orders, representing about 80 percent of all orders for airplanes in its size class. The company also launched the stretched version of the new airplane in 1995 and, thus far, five customers have placed orders for 36 of the -300 model. The newest 737 series also has received unprecedented response from airlines. The 737-600, -700 and -800 have garnered 220 orders since Nov. 17, 1993, when the newest derivatives of the world's most popular jetliner became available. Orders in 1995 for the newest 737s totaled 129. "Industry leadership is won by doing the best job of meeting customer needs," Woodard said. "Our aim is to retain the No. 1 position and to ensure that our customers remain enthusiastic about Boeing airplanes and support." Boeing's 1995 market share, based on dollar value and the industry's net new orders, is in line with the company's historic market average of about 60 percent. Market share can vary year-to-year, but over time, Boeing has consistently been the preferred supplier of new commercial jetliners. In 1995, competitors Airbus Industrie and McDonnell Douglas accounted for 14.8 percent and 9.9 percent, respectively, with all other 70-plus-seat jet aircraft manufacturers accounting for the market's remaining 5.6 percent, according to the preliminary data. Woodard noted other key accomplishments of 1995 included the on-schedule deliveries of the first Boeing 777 and the first 767 Freighter; the launch of new 777 and 737 derivatives; the start of major assembly on the newest 737 model; spare- parts price and information improvements, and the first offering to airlines by a jetliner manufacturer of direct, on-line access to technical drawings and parts lists needed for airplane maintenance and repairs. The overall market for commercial airplanes in 1995 was significantly more than the 1994 level, when orders totaled $18.8 billion, the lowest amount in 10 years. Boeing's announced orders for 1995 were:
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