Boeing Apple Cup Series: Expansion wins over fans

Annual football game highlights Boeing’s sponsorship of expanded series of all men’s and women’s athletic competitions between Washington state’s major universities.

December 04, 2019 in Our Community

Boeing showed that its reach goes beyond the 70,000 or so fans who turned out for the 2019 Boeing Apple Cup football game pitting the host University of Washington (UW) against cross-state rival Washington State University (WSU) Friday in Seattle.

A long-time sponsor of the annual matchup, Boeing has expanded its sponsorship in recent years to include all of men’s and woman’s sporting matchups between the schools – dubbing it the Boeing Apple Cup Series. Since then, the company and the universities are seeing even healthier competition.

This fall, UW earned the first Boeing Apple Cup Series trophy for the most accumulated points after a full academic year of sports matchups.

Kristen Roller, a senior finance manager at Boeing’s Everett site said she was glad more students can now participate in the Boeing Apple Cup Series.

“One hundred years strong at Boeing and UW and that partnership has been a huge part of it the whole way,” she said. “It makes me proud to be both a UW alum and a part of the Boeing family.”

“We give back in this way -- both with our time and financially to help develop new talent for the company in the future,” said Todd Rosenfelt, a WSU grad and Boeing employee who came to this year’s football game.

According to Craig Bomben and Todd Zarfos, Boeing focals for the two universities, the company employs thousands of graduates from the UW and WSU and is proud of its long-standing partnerships – stretching from academics to athletics -- with both universities.

That partnership was on full display days before the game, with an annual networking luncheon. Students, Boeing interns, and recent hires with ties to both schools used the event to build professional contacts and rub shoulders with Boeing leaders from across the business.

Boeing’s huge role in the big game was also evident -- from 9,000 Boeing Apple Cup hats distributed to the first fans in the gate to Boeing executives overseeing major moments.

UW alum Zarfos, vice president for Engineering Functions and the Washington State Design Center and WSU alum Bomben, vice president of Flight Operations, supervised the pre-game coin toss and assisted Washington Governor Jay Inslee in awarding the Boeing Apple Cup trophy to the Huskies after a 31-13 victory.

For more information about the series, visit

By Davis Wahlman