Dubai Airshow: Partnerships Lead the Way

Boeing takes a personalized approach at this year’s show by focusing on developing its longstanding relationships in the Middle East

November 11, 2015 in Commercial, Defense

Organizers of the 2015 Dubai Airshow estimate 65,000 visitors to this year’s show, topping the record attendance in 2013. The tone of the show is different this year, with a focus on developing the company’s longstanding relationships in the Middle East.

As Boeing began celebrating its centennial with the opening of the “Above and Beyond” exhibit at Children’s City in Dubai, locals have taken note of the company’s almost 70-year presence in the Middle East.

Boeing Defense, Space & Security signed an agreement with UAE-based Tawazun Precision Industries to produce aerospace parts for tactical aircraft. BDS’ close partnership with the U.S. Navy was also apparent during a media briefing on the P-8A Poseidon.

“Everything that one could ask for has been delivered,” commented Commander Jason Williamson, when asked about performance of the P-8A.

The U.S. Navy also discussed successes and future plans for the V-22 at the show, and Bob Schoeffling, senior manager, Global Sales and Marketing, talked about the future of maritime surveillance in a briefing on the Maritime Surveillance Aircraft, which made its debut in Dubai this year. Commercial Airplanes gave show attendees a chance to step inside each airplane model from 737 MAX to the 787 Dreamliner using virtual reality goggles Media took note that just two years ago, Boeing outlined its plans to develop the Challenger aircraft outfitted with similar systems as the P-8 and the rapid development that enabled its presence at the show.

In a display of past, present and future, a Boeing 1942 Stearman airplane, sat on static display next to an AH-46 Apache, the MSA and Qatar’s 25th 787. The Stearman was piloted by Tracey Curtis Taylor, who is recreating the historic first solo flight by a female aviator from the UK to Australia. Curtis-Taylor stopped in Dubai and engaged with supporters, curious on-lookers and the media about her historic flight. On the final day of the show, Curtis-Taylor spoke to hundreds of students attending “Future’s Day,” to encourage the next generation of aerospace innovators.

Commercial Airplanes gave show attendees a chance to step inside each airplane model from 737 MAX to the 787 Dreamliner using virtual reality goggles. Randy Tinseth, vice president, Marketing, Boeing Commercial Airplanes discussed in detail the reality of the 787’s performance, reliability and passenger experience based on findings from intensive research conducted with passengers and customers operating the aircraft across the world.

Charlie Miller, vice president, International Corporate Communications summed up the show this way: “The 2015 Dubai Airshow has been very positive for Boeing as we strengthened alliances with partners, secured key commercial airplane orders and met with senior government leaders and customers. This show has been especially important to us as it coincides with our Centennial celebrations. The agreements we announced help to bolster a growth trajectory for our second century.”