Salmon mean more than regional pride — they are a keystone species and a measure of waterway health, and their populations are under stress. For the fifth consecutive Green Night since the Kraken’s inaugural season, Boeing served as presenting sponsor and showcased partnerships with Long Live the Kings and Stewardship Partners to support salmon recovery.
The scene: Boeing engaged Kraken fans on Thursday, April 2, as the Climate Pledge Arena concourse transformed into a sustainability exhibit that turned salmon migration challenges into a tactile learning experience. The exhibit featured a large floor graphic and hands-on hockey play that showed how water temperatures, toxic runoff and other hazards can make the long journey even harder for salmon.
Throughout the evening, Boeing’s sustainability team engaged fans, explaining how the company works with Long Live the Kings and Stewardship Partners to protect water quality and support salmon recovery.
Why it matters: The exhibit made abstract conservation issues direct and memorable so fans could see how everyday choices and community efforts affect salmon survival and regional water health.